This commercial kind of ticks me off. Our economy has still not fully recovered from the recession of 2008. A lot of people are still struggling to make ends meet. A commercial like this seems to send the message that you aren't "successful" if you can't dispose of your car like outgrown clothes and excess junk. I heard (on Mad Men, I think, so obviously a totally reliable source) that advertising's purpose is to make sure we are never content. This is a perfect example. There are a blue million car commercials and they are all trying to get people to ditch their old car in exchange for a new ____ whatever kind. This one just seems over the top. It sows those seeds of discontent in a deeper, more in your face kind of way. It just seems offensive.
I always thought Mini Coopers were cute cars and I've heard good things about them, but I think I would be hesitant to own one now just because I don't care for their advertising strategy at all. There is putting a desire for a product in someone's mind and there is this and this seems excessive. Shrug, those are my thoughts. Notice the commercial next time and see what you think.